Email Analytics – An In-Depth Look

Zendio email analytics provide useful data that helps better communicate

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Microsoft Releases Study on Email and Online Communications Habits

3/14/2013 4:00:00 AM

Mashable.com recently released an interesting infographic created by Microsoft on the past, present and future of email.

Zendio Email Tracking v Microsoft Email Read Receipts

2/5/2013 5:00:00 AM

A common question we get is how Zendio email tracking differs from an email read receipt in Microsoft Outlook. We first addressed this question about a year ago in this blog post, but thought it might be time for a refresher. As we will explain, Zendio offers a far more robust and reliable service when it comes to tracking emails.

Email Analytics – An In-Depth Look

Zendio email analytics provide useful data that helps better communicate with clients, business associates, or anyone you email regularly. The analytics can be found in the Zendio Inbox. The fastest way to get there is to click the “tracking” button located on the Zendio tab in your Microsoft Outlook ribbon.



The initial screen within the Zendio Inbox lists the last 10 emails sent and information about these emails.

  1. Subject – the subject line of the tracked email
  2. To – the recipient of the email
  3. Date Sent – Tahe date the tracked email was sent
  4. Last Read On – the last date and time the email was read. Zendio tracks each time an email is opened. To get more data on multiple opens, navigate to the “vew read data” tab. More information on the “view read data” tab is provided below.

To see additional emails sent, click the Next button on the upper left hand side.

To find a specific email use the Search Inbox on the upper right hand corner. The search function allows search by Subject or the Recipient’s Email Address only. Due to privacy concerns, Zendio does NOT see or keep any content from the body of an email message sent through our system, so searching by email content is not an option.

Getting to Additional Data

To get to the additional analytics data Zendio provides, click on a specific email and additional information will appear on the bottom half of the screen.

Analytics Tab:

The first tab titled “analytics” provides aggregate data for all emails sent to this recipient. On the left hand side, this data includes:

  • Total emails opened
  • Quickest Read
  • Slowest Read
  • Average Read

On the right , presented in bar graph format, are the times the recipient most often reads emails. In the example below, it’s clear that this recipient rarely reads emails in the evening. That’s valuable information. An email sent at 6pm to this person would likely not be read and responded to until the next morning.



Toggle over the bar graphs to get a number of emails read in each hour.

View Read Data:

The second tab titled “view read data” provides information specific to this email. Click on this tab to drill down and find out the date this email was read, the time it was read and the location of the recipient when they read the email (based on ISP). The details tab provides more details regarding the location, like area code and zip code. If the email was read more than once, by the same recipient or forwarded to others, data is provided for each time it was read.

In the case below, this email was read twice, once at 3:30 in Sarasota, FL and again at 3:35 in New York, NY. If the sender knows the recipient is located in Florida and the headquarters’ of the business is located in NY, it means the email was forwarded to the head office, usually a positive sign. Rather than guessing if your email was read or well received, now you know it was important enough to be shared with others. That is powerful information that can dramatically impact the next conversation.



In the panel on the right, there is a map of the recipient’s location.

View Link Data:

The final tab on the left is where you can “view link data” for a specific email. For emails that contain links in them, you will see individual reporting for each link clicked.



On the box to the right the map displays the recipient’s location (based on IP address) at the time they clicked on the link.