Enhanced Email Tracking for Outlook

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Latest Updates

Microsoft Releases Study on Email and Online Communications Habits

3/14/2013 4:00:00 AM

Mashable.com recently released an interesting infographic created by Microsoft on the past, present and future of email.

Zendio Email Tracking v Microsoft Email Read Receipts

2/5/2013 5:00:00 AM

A common question we get is how Zendio email tracking differs from an email read receipt in Microsoft Outlook. We first addressed this question about a year ago in this blog post, but thought it might be time for a refresher. As we will explain, Zendio offers a far more robust and reliable service when it comes to tracking emails.

Why Use Zendio if Microsoft Outlook Offers Read Tracking?

Zendio is an email tracking software add in for Outlook, meaning it is necessary to utilize Microsoft Outlook in order to use Zendio. While Outlook offers a read receipt, that basic receipt functionality has not changed much since its inception. Zendio builds on that original concept, making Zendio email tracking much more robust and useful for today’s email communications.

In order to understand the additional benefits Zendio offers, it is necessary first to understand Microsoft Outlook functionality.

Microsoft Outlook

Microsoft Office Outlook has read-receipt tracking as an option.

Prior to sending an email, the sender can select the "receipt request" option, enabling a request receipt for delivery as well as read notifications.

But requesting a receipt doesn't necessarily mean it will be received. Many email clients don't support this functionality. For example, an email sent to someone with a Gmail address cannot get the return read tracking notification.

Even in cases where it is technically possible to trigger the email tracking notification the recipient may find the opt-in process irritating and inconvenient. So, it's possible to annoy your recipients’ by enabling this functionality.

Zendio Enhanced Email Tracking

Zendio removes this barrier to make it easier to get read receipts. Recipients don’t have to take any action and the notifications arrive automatically, complete with time stamp (when the email was opened). Plus Zendio works with most email clients so it won’t matter if your recipient uses Outlook, Yahoo! Mail, Gmail, a mobile device, or some other email client.

Below is a chart outlining some of the differences between Zendio and Microsoft Outlook Read Tracking

Feature Outlook Zendio
Requires Microsoft Outlook Software Included Included
Delivery Receipt Included No
Read Receipt from Outlook Users Included Included
Receipts from recipients using Gmail, Yahoo! or other email clients No Included
Automatic Read Receipt No Included
Automatic Link Receipt No Included
Email Analytics No Included
Time Stamp Included Included
ISP Location Mapping No Included

In addition to automating the read receipt and working with multiple email clients, there are additional enhancements to traditional email tracking notifications.

Beyond Email Read Tracking

Link Tracking
As we use email more and more for general communication, it is now common practice to send links within emails. Zendio also offers automatic link receipts, with time stamp, when a recipient clicks on a link included in an email. This function allows for a separate notification for each link that’s clicked, allowing users to know how much of the information they provided was read. Receiving link receipts is not an option currently available within the Microsoft Outlook receipt options.

Email Analytics
Another difference between Zendio and Microsoft Outlook Read tracking is Zendio’s robust email analytics. The Zendio Tracking Inbox provides useful, actionable data that can help Zendio users make better decisions about email communications.

ISP Location
Sometimes, knowing where a recipient is when he or she opens an email is very important. For example, an email sent to a prospect in Boston that is opened additional times in New York, provides useful data. As the sender, you’ll know the prospect thought enough of the proposal to forward to a colleague in another office.

That’s incredibly powerful information that puts you in the driver’s seat when you have your next conversation with this prospect.

With Zendio, you will see email communications in a whole new way. And once you start using it we’re sure you’ll think back and wonder how you ever sent email without Zendio.