Microsoft Releases Study on Email and Online Communications Habits

Mashable.com recently released an interesting infographic created by Microsoft on the past, present and future of email. The tech site reports on a recent study conducted by the software giant that reveals a growing reliance on social media, texting, instant messaging and particularly, email.

Microsoft commissioned Market Tools, an independent market research firm, to survey 1,268 individuals on their communications habits and the tools that they used. The results, as told to Mashable.com, revealed that 96% of the surveyed group reported that their email load had increased (45%) or stayed the same (55%) over the last year.

The reliance on email, in particular, is evident. Over half the group (55%) said that they spent half their day reading or replying to work emails and the same percentage believe spending time in work mail increases productivity.

Most of the group, although users of other tools like social media, texting and instant messaging said that they preferred email communication over those tools because it allows for multiple people to be reached at once, records detailed information and provides a written record of conversation.

A lengthy infographic outlines the history of email beginning with the introduction of email in 1965 (!) at MIT through its commercial introduction in the late 1980’s, the boom of the 1990’s and the integration of email and the internet into modern society. Microsoft Outlook and Google play an integral part of the evolutionary course of email.

Though it says the infographic outlines the past, present and future of email, the information does not offer up any predictions for the future of communications. Although, if one were to presuppose usage based on the given data, email communications may continue to influence the majority of users, grabbing a larger share of the population.

It’s just one more reason why Zendio email tracking is so important today. Making sure your emails are actually read amidst all this clutter is highly valuable. And with our stationery creator, you have the ability to brand your emails, so they stand out.

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